I coach photographers how to get commercial clients. During one of my webinars with one of my groups of photographers, I talked about using tear sheets in photography, and the photographers asked a lot of questions about this, so I figured you might have some as well. In this post, I will talk about what a tear sheet is, how to use them, and why. Photographers AND Bloggers can use these! What Is A Tear Sheet? A tear sheet is simply an image that is showing how your photography was used by your client. This could be shown as an ad, any of their marketing materials, social media campaign images, magazines covers, magazines feature stories, and even uses like packaging or bill boards, etc. Anyway your image was used by the client where the client incorporated your images into any of their marketing materials, could be used as a tear sheet. The name "tear sheet" comes from ...
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Artificial Lighting For Food Photography Behind The Scenes
In this post I will show you super easy artificial lighting for food photography that I used to take this picture of a bloody Mary and mini BLT. Many photographers are intimidated by artificial lighting, when the reality is that shooting with natural light is actually more difficult! Here's why. Natural light (the sun) is moving all day long! With that movement, your exposure AND your white balance (color temperature) will also be changing on you - all day long! Oh, and let's not forget about all those clouds that come and go, hello all my lovely UK food shooters! It's super annoying! Raise your hand if you are tired of this!!! People, you will make your lives so much easier if you just grab an artificial light and learn how to use it, so you can stop chasing the sun all over your house. You can start with just one light and one fill card. See this post for that set ...
How To Prepare Your Photography Business For 2020
And here we are - we are ending one decade to start another. 2020 has a nice sound to it, doesn't it? At the end of each year, I like to assess how my year went with my businesses and plan for the next year. In this post I will talk about how to prepare your photography business for 2020. I'll talk about a few things to consider for those just starting their photography journey, along with some helpful thoughts for those that have been shooting for a while. Here are 10 things to do for your business in the new year. 1 - Get Your Business Legit! If you are just starting out, OR you've been shooting for a while under the radar (you know who you are!), this is the time to get your business set up properly. There's a few things that goes into this, so check out this post to help you with that - How To Legally Become A Photographer. Please keep in mind that every city, county, and ...
Food Photography Camera & Lens Post Roundup
I thought it would be helpful to put all my posts about certain equipment in one place for you. I'm going to start with all my food photography camera posts. I'm organizing each roundup by equipment type to make it easier to find what you are looking for. As always, let me know if you have any questions in the comments below. Let's start with the most popular post on the blog: What is the best camera when you are on a budget? Buying a camera is completely overwhelming. There is a new camera born every 5 seconds. I made that up, but it certainly feels true. In this post I hopefully can shed some light for you to make your decision a little easier. What is the best lens for food photography? This is the question I get asked weekly. Check out this post to see your options. What Are Zoom Lenses And How To Use Them: Some zoom lenses are great for food photos. Check ...
The Most Popular Foodie Documentaries
Continuing our conversation from our last post about the most popular Foodie Movies, this post is all about the most popular foodie documentaries. I actually love documentaries about food. Don't get me started about how I feel about the Standard American Diet and how the FDA has really just become a large marketing firm at our expense for big Ag and big Pharma companies. There's a few kinds of foodie documentaries here - the political ones, the biographical ones, and the ones with a wonderful story, so I'll list the political ones separately as that's not everyone's cup of tea :) Each category is in no particular order: BIOGRAPHICAL FOODIE DOCUMENTARIES Jiro dreams of sushi 2011 Jiro Dreams Of Sushi on IMDB. Jiro has turned sushi into an art form, and even though he was the first sushi chef to receive three Michelin Stars, he feels that he still hasn't reached perfection ...
The Most Popular Foodie Movies
Hopefully you will get some time off this holiday season. What better way to spend it than to sit down with some homemade popcorn and watch a fun foodie movie! I asked the Food Photography Club FB group members what were their favorite foodie movies, and here is what they said. If I've left out some of your favorites, please post them in the comments below. My next post will be about the most popular foodie documentaries. These are in no particular order: Chef 2014 Starring Jon Favreau playing a head chef who totally goes off on a customer, has a fabulous twitter war with a critic, and starts a food truck. Chef on IMDB Julie and Julia 2009 Right when this whole blogging thing started to take off, this movie is a cute story of a woman who decided to take on the challenge of cooking every recipe in Julia Child's first cookbook, "Mastering The Art Of French Cooking", and ...
