How many of you are still shooting in JPEG file format for your food photos? Most food bloggers that I meet are. That’s ok, for now. There is a better way to shoot (future post), but for now I will discuss the best practices for shooting and using JPEG files that I bet you are not doing.
If you are starting out or have a less expensive camera, chances are the only file option for you to shoot in is a JPEG file. The higher end cameras offer you two file formats to choose from; JPEG, and RAW files.
I will talk about the details of RAW files in my next post, but for now, a RAW file is an uncompressed file that contains data used to produce a new image from that file. RAW files are not stand alone files. This means that you must use software like Photoshop Bridge, or Adobe Lightroom to process this file into a new file in order to use that image in any way. You use the RAW file as if it’s a negative that needs to be printed.
Did you know that goats can smile? It’s true. They totally do. At least on this farm they do. This happy critter chomping on premium, lush, green alfalfa hay (trucked in from Utah at $9800 a truckload!) is just one of 331 goats that farmer and veterinarian Dan Drake takes care of.
This is the Drake Family Farm in Ontario, California. How on earth did I end up photographing a goat farm in Ontario, you ask? Well, it goes like this…
One of my favorite local clients is Mendocino Farms in the Los Angeles area. Mendocino Farms is a sandwich market like no other. I’m addicted to several of their sandwiches and salads, oh and side salads, and lemonades, you get the idea.
Mendo was founded by Mario del Pero, and this man LOVES food and KNOWS food. Talking to Mario is always fun and interesting. I learn so much about so many foods each time we shoot. His passion for this is beyond obsession, it is his way of life. Everyone I’ve met at Mendo so far has the same love for food.